OUR MISSION
At Hudl, we believe that greatness is achieved not just through individual effort, but through the spirit of teamwork and community. Our brand name, inspired by the term "huddle," captures the essence of what we stand for—a gathering of passionate individuals who come together to strategize, uplift, and relentlessly pursue improvement.Our mission is to empower athletes and fitness enthusiasts by providing high-quality athletic apparel designed for performance and comfort. Each piece of clothing we create is a testament to our commitment to fostering an environment where athletes can thrive together, pushing boundaries and exceeding expectations as a cohesive unit.
Our Values
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Community-Centric
At the heart of Hudl lies a deep belief in the power of community. We support local teams, partnerships, and initiatives that promote engagement and solidarity, because we know that together, we accomplish more.
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Continuous Improvement
Just like in sports, we celebrate the journey of growth and learning. Our designs incorporate innovative materials and technologies that enhance performance, ensuring that our customers can always strive for their best.
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Supportive Environment
We are dedicated to creating an inclusive and supportive atmosphere where everyone feels encouraged to reach their goals. Our brand fosters camaraderie, where every athlete, regardless of their level, can find inspiration and motivation.
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Humility
In victory or defeat, we embody the spirit of whakaiti (humility). We recognize that sports teach us invaluable lessons about perseverance, teamwork, and respect. Regardless of the outcome, we remain grounded and grateful, celebrating our achievements while learning from our setbacks. This humility fuels our passion for continuous improvement and inspires others to embody grace on the field, reminding us that true sportsmanship transcends competition and fosters connections.
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Peoples Champion
We champion holistic well-being, advocating for healthy lifestyles and choices through the transformative power of sports. We believe in empowering individuals globally to cultivate balance and resilience, celebrating the vital role that sport plays in enhancing overall quality of life. Together, we inspire communities everywhere to embrace healthy living as a foundation for personal and collective growth.
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Quality
As a brand that stands for excellence, we are dedicated to delivering high-quality products that reflect our commitment to innovation and craftsmanship. Our pursuit of quality means we strive to exceed expectations, pushing the boundaries of what is possible in sports gear. We instll a culture of excellence, encouraging our teams and partners to continually improve and innovate. This commitment ensures that athletes around the world can rely on our brand to support them in their journey toward greatness.
Our Team
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Aaron Jackson
Milton-born Aaron is a textile industry veteran who brings more than three decades of experience. Over the years, Aaron has been responsible for commercialising performance wear and has helped numerous major sportswear companies develop their activewear brands.
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Paul Coll
Hailing originally from a small town, Paul, as a 13-year-old, left Greymouth and headed over the Southern Alps to board in Christchurch where sporting opportunities were better. Paul is a previous world #1 and current #3 squash player and the first New Zealander to win the Men’s British Open, which he's now done twice.
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