Squash gave us everything—now it’s our turn to give back.
That’s why we’re building HUDL-Athletica: the first performance brand dedicated to squash players, funded by squash players. Every shirt, short, and innovation we create serves two purposes:
To equip athletes with gear worthy of their hustle
To fuel the grassroots programs that first inspired us
A word from our Founders: "As juniors, we fell in love with this sport’s grit, creativity, and community. But we’ve watched too many players struggle with ill-fitting, repurposed gear that holds them back. Worse, we’ve seen squash’s potential stifled by lack of funding and visibility".
✨ Our Solution
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Performance-First Gear
- Designed with Paul Coll for real match conditions
- Technical fabrics that outlast 5-game marathons
- Comfort and Quality that lasts
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A Self-Sustaining Growth Engine
5% of profits fund:
- HUDL Academies – Clinics & gear for juniors
- Club Grants – Supporting local districts
- Ambassador Programs – Training coaches worldwide
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Global Community Building
- Ambassador program in 20+ clubs by 2028
- Interactive design process (you vote on future products)
- Every purchase helps grow the sport
- Your feedback directly shapes our next collections
This is how we make squash visible—by creating gear so bold, it sparks conversations on and off the court."
The game we love deserves its own gear, its own voice, and its own future. Let’s build it together.
A message from Paul Growcott Manager of the Christchurch Squash club.
To fellow squash clubs, players, and organizers: As a representative of Christchurch Squash Club, I wholeheartedly endorse partnering with Paul Coll and HUDL-athletica to elevate your club’s culture, inspire members, and drive grassroots growth.
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Premium Quality & Elite Inspiration
HUDL’s apparel, worn by world-class athletes like Paul Coll, combines cutting-edge fabrics with unmatched durability. Our members thrive knowing they train and compete in the same gear as a top-ranked pro, fostering pride and motivation. The professional aesthetic and comfort of HUDL products set a benchmark for performance wear.
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Community Impact & Junior Development
HUDL’s support for junior tournaments—through sponsorship and product giveaways. Their commitment to nurturing young talent helps build a pipeline of passionate players while strengthening club loyalty.
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Custom Solutions for Teams
HUDL offers tailored uniforms and gear packages for representative teams, blending local identity with professional-grade functionality. Custom designs (e.g., team logos, player names) foster unity and pride, giving athletes a tangible connection to their club and role models.
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Collaborative Opportunities
From exclusive product launches to player feedback initiatives, HUDL values partnerships that drive innovation. Their responsiveness to club input ensures gear evolves with athletes’ needs, while shared social media storytelling amplifies your club’s visibility.
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A Brand That Invests in Squash
HUDL’s alignment with Paul Coll—a player renowned for his work ethic and humility—reflects their genuine commitment to squash’s growth. This partnership isn’t transactional; it’s about building a legacy.
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Why Act Now?
Partnering with HUDL and Paul Coll isn’t just about apparel—it’s about inspiring your members, attracting new talent, and aligning with a brand that prioritizes community. Join us in championing a future where clubs and players thrive together.